Smart Apparel

As technology is evolving at an unbelievable pace, we are not far seeing clothes getting connect to our tech Eco system. Major step has been already taken by some clothing companies and collaborating with tech companies. 

One of the great examples is of Alphabet's Google and Levi Strauss in May 2015 started the concept of making a x-jacket which get connect to the phone provide some necessary features in the jacket itself.

"I think we are going to see a lot of partnerships like that, and that's what is going to push the market forward," he said. "This combination of design and technology is a really important part of the story."

Other smart apparel which are been introduced are the self-tying shoes, clothes showing direction, measuring pulse rate using smart fibre, changing colour in real time.

Earlier in 2017, wearable technology pioneer Polar introduced the Polar Team Pro Shirt, which features heart-rate capture points incorporated into the fabric and a small sensor pod that tracks speed, distance, and acceleration. All data is captured in real time and transmits wirelessly to a mobile device via a special app. Another activewear producer, Athos, has developed shirts and shorts that record muscle activity, calorie burn, and other biometrics.

What's the future of smart apparel?/Will people buy smart clothes?

For mass adoption to occur, consumers will have to overcome a few anxieties. For one, battery-powered clothes, like phones, will carry the risk of exploding. But given the ubiquity of smartphones, wearables, and other personal gadgets, consumers have shown they can live with that risk.

"Over the next few years it will be more experimental, getting consumers comfortable with the idea of having smart apparel," Clinton said. "There's always a bridge where you have to integrate the consumer into the new world. But I think once people see the benefits of the clothes, the demand for them will be pretty significant."